The design principles used to construct a website can have an immediate impact on the way that visitors to the site perceive and react to it. Create a design that leaves a good first impression, or people will tend to leave your website quickly. The below advice can assist you in getting the design just right.
Speed is important in the Internet, and this is why you need to see to it that your website loads fast. Realize that visitors to your site have many options and will just go somewhere else if your site does not load right away.
A business website should always be one that is easy to navigate. Important links should be highly visible on every page. Menus also make navigation more user-friendly. Make sure that links to your main pages are on each page in your site so people can find their way no matter where they are.
If you want to have a successful website, you need to design it in a way that works for all browsers. It is crucial you test out your site that and see that all pages show up properly in each browser. A site that works on Internet Explorer might not display right in Firefox, Google Chrome, or Safari. Monitor how the pages look in major browsers before taking your website live.
Let users cancel actions if they desire. Types of such actions would include registering an email, filling out forms, or browsing your site for archives or topics. If you do not give visitors the option to get out of an action they do not want to continue with, you are pressuring them into something. This makes them less likely to come back or buy from you in the future.
Make sure to preserve personal information that may need to be entered again by the same user of your website. When a user needs to enter their information multiple times to sign up for various options you give them, make it so that they don’t have to enter duplicate info from beginning to end on their own repeatedly. This “sticky” information can make the process easier and smoother for visitors and they’ll appreciate it.
Pop-ups should not be used on your site. Viewers hate pop-ups; they are annoying and unprofessional. It is not unusual for some people to refuse to stay on a website, and not return either, if it contains pop-up ads. Therefore, you should keep annoying ads off your website, in order to avoid irritating your visitors. If the host you uses forces these pop-ups on you, you may want to consider looking for a new host.
Since people see a website’s design as soon as they get on the site, it is important to make yours fabulous. You want to make sure that the first impression is a favorable one. It is hoped that these tips have given you some of the tools you will need to be a success with web design and traffic retention.