Whether it’s the first time you have created a website or you are a seasoned pro, always remember that a very important aspect is the design. If your website is easy to navigate, aesthetically pleasing, and packed with great content, your visitors will be more likely to pay a repeat visit. Consider some of the tips outlined below for great web design that can beat out your competitors.
Make sure the combination of colors your site uses is attractive and makes the site easy to read. You should be striving to achieve easily readable and visible text set against your chosen background shade. Dark text colors on lighter backgrounds tend to be easier on the eyes than light colors on dark backgrounds. Let your friends see your color scheme to get their input.
Be vigilant in policing your website for content that has become obsolete or outdated. If your home page features an event that already took place, people will not be interested in reading more of your content. Users are going to want to spend time on websites that have been cared for, and when old information is kept up it shows that the site is not being paid attention to. Review, update and delete content as a matter of course.
Let users cancel actions if they desire. For example, put a “clear” button on a form, an unsubscribe link on all newsletters and a “cancel” button on orders. If your visitors feel forced into completing something they no longer want, it may leave a bad taste. They will probably avoid visiting your site in the future.
Be aware of the background you choose. You don’t want your text to be hard to read! A distracting background is…well, distracting. Choose a background which coordinates well with the message that you are trying to impart, it must blend in well with the balance of your website design.
Never use pop-ups. Few things are worse than being overloaded with pop-ups. Even large, popular websites can lose visitors by mistakenly employing pop-up ads. You can avoid losing customers and visitors, by simply refusing to allow pop-up ads on your website. If your host gives you no choice about using pop-ups, you probably ought to choose a new one.
Familiarizing yourself with Photoshop and using it from the very beginning of your web designing efforts can improve the results you achieve right from day one. Using a program that has great reviews behind it can help speed up the time it takes to create a website. When you are working without something similar to Photoshop, it will create a steeper learning curve for design, and increase the time it takes to reach your goals.
The tips you’ve just read will help you design a fantastic site that is attractive and encourages your visitors to trust your brand. Remember that your online business greatly depends on how you present yourself and your company online.